Sticky Baits

Social Media Teaser Advert

The Design team had done some great work creating a campaign style for a new product call Signature Squid Pop-ups. As the main selling point of the product was the strong squid smell/taste, this lead the campaign to adopt a squid them.

It was decided that an evil look to the campaign would catch the attention of end buyers, and was used many times in advertising a cross monthly fishing magazines in the UK.

With little time, it was then my job to transform this 2D advert into a video advert to be used across social media.

To keep the same look, I used all the elements from the 2D advert. The squid was edited in Photoshop and animated using puppet warp. This then all imported into premiere to add the final touches and the spooky soundtrack.