Sticky Baits

Social Media Feel Good Campaign Video

This was an unused video that never got published because work colleagues didn’t like the concept I was trying to push.

I wanted to create a series of social media videos that wasn’t all about selling the companies products. I wanted to create a campaign promoting the challenge, the spirit of fishing, something that when you view, it really gives you goose bumps and the urge to grab a fishing rod.

I’ve seen this many a time in various industries and it works brilliantly, it really does create a good feeling and makes you always notice the brand where the video came from (for me, WWE wrestling clips that came on between the matches).